1. Data Controller Information
The data controller responsible for your personal information is Shouldereliminat, located at 229 Spadina Ave., Toronto, ON M5T 2E2, Canada. For privacy-related inquiries, you may contact us at touch@shouldereliminat.world or by phone at +1 416-598-1988.
As the data controller, we determine the purposes and means of processing personal data collected through our website, contact forms, educational programs, and consulting services. We are committed to processing personal data lawfully, fairly, and transparently in accordance with the General Data Protection Regulation (GDPR) for visitors from the European Economic Area and the Personal Information Protection and Electronic Documents Act (PIPEDA) for Canadian residents.
2. Personal Data We Collect
We collect personal data that you voluntarily provide and data that is automatically collected when you interact with our website. The categories of personal data we may process include:
Information You Provide Directly
- Full name, provided when completing our contact form or registering for educational programs
- Email address, used for communication and inquiry responses
- Message content, including the text of inquiries submitted through our contact form
- Consent records, including timestamps and scope of GDPR consent provided during form submission
- Payment information, processed securely through third-party payment processors when purchasing educational products or consulting services (we do not store full credit card numbers on our servers)
Information Collected Automatically
- IP address and approximate geographic location derived from IP data
- Browser type, version, and operating system
- Device type and screen resolution
- Pages visited, time spent on pages, and navigation paths within the website
- Referring URL and search terms used to find our website
- Cookie identifiers and similar tracking technologies as described in our Cookie Policy
3. Legal Basis for Processing
Under the GDPR, we process personal data based on the following legal grounds:
- Consent: When you submit our contact form, accept cookies, or subscribe to communications, you provide explicit consent for the specified processing activities. You may withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
- Contractual necessity: Processing necessary for the performance of a contract with you, such as delivering educational products or consulting services you have purchased.
- Legitimate interests: Processing necessary for our legitimate interests in improving our website, analyzing usage patterns, and preventing fraud, provided these interests are not overridden by your fundamental rights and freedoms.
- Legal obligation: Processing required to comply with applicable laws, regulations, or legal processes.
4. Purpose of Data Usage
We use personal data exclusively for the following purposes:
- Responding to inquiries submitted through our contact form or email
- Delivering educational products, cooking guidance programs, and consulting services you have requested
- Processing payments and managing billing records for paid services
- Sending transactional communications related to your purchases or inquiries
- Analyzing website usage to improve content, navigation, and user experience
- Detecting and preventing fraudulent activity, unauthorized access, and security threats
- Complying with legal obligations, including tax reporting and responding to lawful requests from authorities
- Maintaining records of consent for cookie usage and data processing activities
We do not use personal data for automated decision-making or profiling that produces legal or similarly significant effects on individuals.
5. Data Retention Period
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. Our standard retention periods are:
- Contact form submissions: Retained for 24 months from the date of submission, after which they are securely deleted unless an ongoing business relationship exists.
- Customer and purchase records: Retained for 7 years from the date of the last transaction to comply with Canadian tax and accounting requirements.
- Cookie consent records: Retained for 12 months from the date consent was given or updated.
- Analytics data: Aggregated and anonymized analytics data may be retained indefinitely. Identifiable analytics data is retained for 26 months.
- Marketing communications data: Retained until you unsubscribe or withdraw consent, plus 30 days for processing the withdrawal.
When retention periods expire, personal data is securely deleted or anonymized so that it can no longer be associated with an identifiable individual.
7. International Data Transfers
Your personal data may be transferred to and processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your jurisdiction. When we transfer personal data from the European Economic Area to countries without an adequacy decision, we implement appropriate safeguards, including Standard Contractual Clauses approved by the European Commission.
By using our website and services, you acknowledge that your data may be processed in Canada and other jurisdictions where our service providers operate. We take reasonable steps to ensure that any international transfers comply with applicable data protection laws.
8. Security Measures
We implement technical and organizational measures designed to protect personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:
- HTTPS encryption for all data transmitted between your browser and our servers
- Secure hosting infrastructure with regular security updates and monitoring
- Access controls limiting personal data access to authorized personnel on a need-to-know basis
- Regular review and updating of security practices and incident response procedures
- Employee training on data protection principles and secure handling of personal information
- Secure deletion procedures for data that has exceeded its retention period
While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.
9. Your Rights Under GDPR and PIPEDA
Depending on your location, you may have the following rights regarding your personal data:
- Right of access: Request a copy of the personal data we hold about you.
- Right to rectification: Request correction of inaccurate or incomplete personal data.
- Right to erasure: Request deletion of your personal data when it is no longer necessary for the purposes for which it was collected, or when you withdraw consent.
- Right to restrict processing: Request that we limit the processing of your personal data under certain circumstances.
- Right to data portability: Receive your personal data in a structured, commonly used, machine-readable format and transmit it to another controller.
- Right to object: Object to processing based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent: Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.
- Right to lodge a complaint: File a complaint with a supervisory authority, such as the Office of the Privacy Commissioner of Canada or your local data protection authority in the EEA.
To exercise any of these rights, contact us at touch@shouldereliminat.world with sufficient information to verify your identity. We will respond to valid requests within 30 days, or inform you if an extension is necessary.
10. Children's Privacy
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without verified parental consent, we will take steps to delete that information promptly. If you believe a child has provided us with personal data, please contact us immediately.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy regularly. Continued use of our website after changes are posted constitutes acceptance of the updated policy.
12. Contact for Privacy Matters
For questions, concerns, or requests related to this Privacy Policy or our data processing practices, contact us at:
Shouldereliminat
229 Spadina Ave., Toronto, ON M5T 2E2, Canada
Email: touch@shouldereliminat.world
Phone: +1 416-598-1988