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Privacy Policy

Last updated: . This Privacy Policy explains how Shouldereliminat collects, uses, stores, and protects personal information when you visit shouldereliminat.world or interact with our services.

1. Data Controller Information

The data controller responsible for your personal information is Shouldereliminat, located at 229 Spadina Ave., Toronto, ON M5T 2E2, Canada. For privacy-related inquiries, you may contact us at touch@shouldereliminat.world or by phone at +1 416-598-1988.

As the data controller, we determine the purposes and means of processing personal data collected through our website, contact forms, educational programs, and consulting services. We are committed to processing personal data lawfully, fairly, and transparently in accordance with the General Data Protection Regulation (GDPR) for visitors from the European Economic Area and the Personal Information Protection and Electronic Documents Act (PIPEDA) for Canadian residents.

2. Personal Data We Collect

We collect personal data that you voluntarily provide and data that is automatically collected when you interact with our website. The categories of personal data we may process include:

Information You Provide Directly

  • Full name, provided when completing our contact form or registering for educational programs
  • Email address, used for communication and inquiry responses
  • Message content, including the text of inquiries submitted through our contact form
  • Consent records, including timestamps and scope of GDPR consent provided during form submission
  • Payment information, processed securely through third-party payment processors when purchasing educational products or consulting services (we do not store full credit card numbers on our servers)

Information Collected Automatically

  • IP address and approximate geographic location derived from IP data
  • Browser type, version, and operating system
  • Device type and screen resolution
  • Pages visited, time spent on pages, and navigation paths within the website
  • Referring URL and search terms used to find our website
  • Cookie identifiers and similar tracking technologies as described in our Cookie Policy

4. Purpose of Data Usage

We use personal data exclusively for the following purposes:

  • Responding to inquiries submitted through our contact form or email
  • Delivering educational products, cooking guidance programs, and consulting services you have requested
  • Processing payments and managing billing records for paid services
  • Sending transactional communications related to your purchases or inquiries
  • Analyzing website usage to improve content, navigation, and user experience
  • Detecting and preventing fraudulent activity, unauthorized access, and security threats
  • Complying with legal obligations, including tax reporting and responding to lawful requests from authorities
  • Maintaining records of consent for cookie usage and data processing activities

We do not use personal data for automated decision-making or profiling that produces legal or similarly significant effects on individuals.

5. Data Retention Period

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. Our standard retention periods are:

  • Contact form submissions: Retained for 24 months from the date of submission, after which they are securely deleted unless an ongoing business relationship exists.
  • Customer and purchase records: Retained for 7 years from the date of the last transaction to comply with Canadian tax and accounting requirements.
  • Cookie consent records: Retained for 12 months from the date consent was given or updated.
  • Analytics data: Aggregated and anonymized analytics data may be retained indefinitely. Identifiable analytics data is retained for 26 months.
  • Marketing communications data: Retained until you unsubscribe or withdraw consent, plus 30 days for processing the withdrawal.

When retention periods expire, personal data is securely deleted or anonymized so that it can no longer be associated with an identifiable individual.

6. Data Sharing and Third Parties

We do not sell, rent, or trade your personal data to third parties for their marketing purposes. We may share personal data with the following categories of recipients:

  • Service providers: Third-party companies that assist us with website hosting, email delivery, payment processing, analytics, and customer support. These providers process data only on our instructions and are bound by data processing agreements.
  • Legal authorities: When required by law, court order, or governmental regulation, or when necessary to protect our rights, safety, or property.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, personal data may be transferred to the acquiring entity, subject to the same privacy protections.

All third-party service providers are evaluated for their data protection practices and are required to implement appropriate technical and organizational security measures.

7. International Data Transfers

Your personal data may be transferred to and processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your jurisdiction. When we transfer personal data from the European Economic Area to countries without an adequacy decision, we implement appropriate safeguards, including Standard Contractual Clauses approved by the European Commission.

By using our website and services, you acknowledge that your data may be processed in Canada and other jurisdictions where our service providers operate. We take reasonable steps to ensure that any international transfers comply with applicable data protection laws.

8. Security Measures

We implement technical and organizational measures designed to protect personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • HTTPS encryption for all data transmitted between your browser and our servers
  • Secure hosting infrastructure with regular security updates and monitoring
  • Access controls limiting personal data access to authorized personnel on a need-to-know basis
  • Regular review and updating of security practices and incident response procedures
  • Employee training on data protection principles and secure handling of personal information
  • Secure deletion procedures for data that has exceeded its retention period

While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.

9. Your Rights Under GDPR and PIPEDA

Depending on your location, you may have the following rights regarding your personal data:

  • Right of access: Request a copy of the personal data we hold about you.
  • Right to rectification: Request correction of inaccurate or incomplete personal data.
  • Right to erasure: Request deletion of your personal data when it is no longer necessary for the purposes for which it was collected, or when you withdraw consent.
  • Right to restrict processing: Request that we limit the processing of your personal data under certain circumstances.
  • Right to data portability: Receive your personal data in a structured, commonly used, machine-readable format and transmit it to another controller.
  • Right to object: Object to processing based on legitimate interests or for direct marketing purposes.
  • Right to withdraw consent: Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.
  • Right to lodge a complaint: File a complaint with a supervisory authority, such as the Office of the Privacy Commissioner of Canada or your local data protection authority in the EEA.

To exercise any of these rights, contact us at touch@shouldereliminat.world with sufficient information to verify your identity. We will respond to valid requests within 30 days, or inform you if an extension is necessary.

10. Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without verified parental consent, we will take steps to delete that information promptly. If you believe a child has provided us with personal data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy regularly. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

12. Contact for Privacy Matters

For questions, concerns, or requests related to this Privacy Policy or our data processing practices, contact us at:

Shouldereliminat
229 Spadina Ave., Toronto, ON M5T 2E2, Canada
Email: touch@shouldereliminat.world
Phone: +1 416-598-1988